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Inside Steve's Brain ; Business Lessons from Steve Jobs, the Man Who Saved Apple
Leander Kahney
- Atlantic Books
- 19 Février 2009
- 9781843549123
Part biography and part leadership guide, this book distills the principles that guide Steve Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands.
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Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, turned his personality into a business philosophy. This New York Times bestseller reveals how he did it.
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Gobbledygook ; How Clichés, Sludge and Management-Speak Are Strangling Our Language
Don Watson
- Atlantic Books
- 14 Septembre 2005
- 9781843543596
How Cliches, Sludge and Management-speak are Strangling our Public Language.
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From MG Rover to the White Cliffs of Dover, from Newcastle Brown Ale to Royal Mail, and from John Milton to blue stilton, this work informs on and celebrates every aspect of Englishness for a modern audience.
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Closing the Deal Over a Meal ; How to Survive Corporate Entretaining in the Global Economy
Sonia Lo
- Atlantic Books
- 15 Août 2011
- 9781843545972
Conducting business over a meal in a foreign country can be fraught with pitfalls that could make or break a transaction. This work provides information about: toasting your Russian host for the 12th time without passing out; eating with your hands and still look like an executive; and what to do when it's your turn at Karaoke.
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Where did John Bull come from? What is the Long Man of Wilmington? Who abolished Christmas? When did roast beef become a national dish?From the White Cliffs of Dover to MG Rover, from Newcastle Brown Ale to Royal Mail, and from John Milton to blue stilton, this guide explains and celebrates various aspects of Englishness for a modern audience.
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Winners and losers - creators and casualties of the age of the internet
Kieran Levis
- Atlantic Books
- 21 Mai 2010
- 9781843549666
More than a business book, Winners and Losers tells the stories of the creators - and the casualties - of the age of the internet. It reveals how a handful of businesses were born and rose to enormous heights, and how others fell from them, in a new, ferociously competitive economy.
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